TY  - GEN
AU  - VanAuken, Brad               
TI  - The brand management checklist: proven tools and techniques for creating winning brands 
U1  - 658.82721 
PY  - 2002///
CY  - London
PB  - Kogan Page, 2002.
KW  - Brand name products -- Marketing--Management
KW  - Management
KW  - BUEsh
ER  -