TY  - GEN
AU  - Shajahan, S.                 
TI  - Relationship Marketing : : Text and Cases 
SN  - 0070583374
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill, 2004
KW  - Shajahan, S.
KW  - Relationship marketing
KW  - Case studies
KW  -  India
ER  -