TY  - BOOK
AU  - Kotler,Philip‏
AU  - Armstrongs,Gary
TI  - Principles of marketing
SN  - 0130283290
U1  - 658.80076 22
PY  - 2001///]
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall Inc.
KW  - Marketing
KW  - Problems, exercises, etc
KW  - BUEsh
KW  - Reading book
N1  - Includes appendix
; Includes glossary
; Includes bibliographical references and index

ER  -