TY  - BOOK
AU  - Amer,Germien
TI  - The effect of social media influencers' communications on generation-Z towards e-banking
SN  - 9789778645749
U1  - 302.231 22
PY  - 2022///
CY  - [Cairo]
PB  - Germien Amer
KW  - Social media
KW  - Influence
KW  - BUEsh
KW  - Social influence
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - COMAME
KW  - March2023
KW  - Reading book
ER  -