TY  - BOOK
AU  - Duncan,Tom
TI  - Principles of advertising & IMC: Tom Duncan
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071111182
U1  - 658.827 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill / Irwin
KW  - Branding (Marketing)
KW  - BUEsh
KW  - Advertising
KW  - BUSADM
KW  - February2016
N1  - Includes glossary; Includes bibliographical references and indexes
ER  -