TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising: principles & practice 
SN  - 9780135009383 (pbk.)
U1  - 659.1 22
PY  - 2009///]
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Advertising
KW  - BUEsh
KW  - BUSADM
KW  - June2021
KW  - Reading book
N1  - Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006; Includes glossary; Includes appendices
; Includes bibliographical references and index
ER  -