TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Sudman,Seymour
ED  - Paul D. Converse Symposium
TI  - Public policy and marketing thought: proceedings from the ninth Paul D. Converse Symposium 
SN  - 0087750736
U1  - 381 22
PY  - 1976///]
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Congresses
KW  - BUEsh
KW  - Social aspects
KW  - Diffusion of innovations
KW  - GGEN
KW  - September2020
KW  - Reading book
N1  - "The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."; Includes bibliographical references
ER  -