TY - BOOK AU - Morden,Tony,‏ TI - Elements of marketing SN - 1858050219 (pbk) : U1 - 658.8 22 PY - 1994/// CY - London PB - DP Publications Ltd KW - Marketing KW - BUEsh KW - BUSADM KW - September2020 KW - Reading book N1 - Includes appendices; Includes index ER -