TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0131202065
U1  - 659.1 22
PY  - 2003///]
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education / Prentice Hall
KW  - Advertising
KW  - BUEsh
KW  - COMAME
KW  - September2020
N1  - Includes bibliographical references and index
ER  -