TY  - BOOK
AU  - Swayne,Linda E.
AU  - Ginter,Peter M.
TI  - Cases in strategic marketing
SN  - 013119108X
U1  - 658.802 22
PY  - 1989///]
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - BUEsh
KW  - Management
KW  - BUSADM
KW  - August2020
N1  - Includes bibliographical references
ER  -