TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780137128273 (pbk.)
U1  - 658.8 22
PY  - 2008///]
CY  - Upper Saddle River, New York
PB  - Prentice Hall / Pearson Education
KW  - Marketing
KW  - BUEsh
KW  - BUSADM
KW  - August2020
N1  - Includes bibliographical references and indexes
ER  -