TY  - BOOK
AU  - Woessner,Stephen
TI  - Profitable podcasting: grow your business, expand your platform, and build a nation of true fans 
SN  - 9780814438282 (pbk.)
U1  - 658.872 22
PY  - 2018///]
CY  - New York
PB  - AMACOM/American Management Association
KW  - Internet marketing
KW  - BUEsh
KW  - Podcasting
KW  - COMAME
KW  - July2020
KW  - Reading book
N1  - Includes bibliographical references and index; Acknowledgements -- Foreword / by Don Yaeger -- Introduction: how a podcast can be your trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview : your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- My $2 million mistake and how to get your avatar right -- Stage 1 : Strategic planning and production kick-off -- Stage 2 : Guest experience and website groundwork -- Stage 3 : Audio intros, outros, and design -- Stage 4 : Social media, recording software, and inviting guests -- Stage 5 : Final website content, show notes, and launch prep -- Stage 6 : Equipment, software, and editing your interviews -- Launch strategy : how to reach the top of itunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: don't quit : win the oscar instead -- Appendix: success stories from business owners -- Notes
ER  -