TY  - BOOK
AU  - Bobbitt,Randy
AU  - Sullivan,Ruth
TI  - Developing the public relations campaign: a team-based approach 
SN  - 9780205066728
U1  - 659.2 22
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Public relations
KW  - BUEsh
KW  - COMAME
KW  - July2020
KW  - Reading book
N1  - Includes bibliographical references and index; Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues
ER  -