TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 9780273727644 (pbk. : alk. paper)
U1  - 658.8 22
PY  - 2013///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Marketing
KW  - BUEsh
KW  - COMAME
KW  - July2020
KW  - Reading book
N1  - Includes bibliographical references and indexes; Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing
UR  - https://www.pearson.com/uk/educators/higher-education-educators.html
ER  -