TY  - BOOK
AU  - Riezebos,H.J.
AU  - Kist,Bas
AU  - Kootstra,Gert
TI  - Brand management
SN  - 0273655051
U1  - 658.827 22
PY  - 2003///
CY  - Harlow, England
PB  - Prentice Hall / Pearson Education Limited
KW  - Product management
KW  - BUEsh
KW  - COMAME
KW  - July2020
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -