TY  - BOOK
AU  - Andreasen,Alan R.
TI  - Social marketing in the 21st century
SN  - 9781412916349 (pbk.)
U1  - 361.00688 22
PY  - 2006///]
CY  - California
PB  - Sage Publications, Inc.
KW  - Social marketing
KW  - BUEsh
KW  - COMAME
KW  - July2020
KW  - Reading book
N1  - Includes bibliographical references and index; Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century
UR  - http://www.loc.gov/catdir/toc/ecip0517/2005022466.html
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
ER  -