TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659011 (pbk.)
U1  - 658.8 22
PY  - 2016///]
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Management
KW  - BUEsh
KW  - Professions
KW  - Service industries
KW  - Customer services
KW  - BUSADM
KW  - March2020
KW  - Reading book
N1  - Includes index; Includes glossary
ER  -