TY  - BOOK
AU  - Zou,Shaoming
AU  - Xu,Hui
AU  - Shi,Linda Hui
TI  - Entrepreneurship in international marketing
T2  - Advances in international marketing
SN  - 9781784414481 (hardback)
U1  - 658.848 22
PY  - 2015///
CY  - Bingley, UK
PB  - Emerald Group Publishing Limited
KW  - Export marketing
KW  - BUEsh
KW  - Entrepreneurship
KW  - Marketing research
KW  - COMAME
KW  - March2020
KW  - CIMaR
KW  - Reading book
N1  - Includes appendix; Includes bibliographical references
N2  - The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, those papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behavior of FDI firms
ER  -