TY  - BOOK
AU  - Manning,Gerald L.
AU  - Reece,Barry L.
TI  - Selling today: creating customer value 
SN  - 0131230298
U1  - 658.85 22
PY  - 2004///]
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Selling
KW  - BUEsh
KW  - GGEN
KW  - March2020
KW  - Reading book
N1  - Includes appendices; Includes glossary; Includes bibliographical references and index
N2  - For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The ninth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing
ER  -