TY - BOOK AU - Davidson,Hugh TI - Even more offensive marketing SN - 0140256911 (pbk) U1 - 658.8 22 PY - 1997/// CY - London PB - Penguin Books, KW - Marketing KW - BUEsh KW - BUSADM KW - March2020 N1 - Sequel to author's: Offensive marketing, or, How to make your competitors followers ER -