TY  - BOOK
AU  - Mullin,Roddy
TI  - Promotional marketing
SN  - 9781138567481 (hardback)
U1  - 658.82 22
PY  - 2018///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge / Taylor & Francis Group
KW  - Sales promotion
KW  - BUEsh
KW  - Marketing
KW  - COMAME
KW  - February2020
KW  - August2020
KW  - Text book
N1  - Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title; Includes bibliographical references and index
ER  -