TY  - BOOK
AU  - Kozielski,Robert
TI  - Mastering market analytics: business metrics - practice and application 
SN  - 9781838679309
U1  - 658.83 22
PY  - 2018///
CY  - Bingley, UK
PB  - Emerald Publishing Limited
KW  - Marketing research
KW  - BUEsh
KW  - Marketing
KW  - COMAME
KW  - February2020
N1  - Includes bibliographical references and index
N2  - In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes
ER  -