TY  - BOOK
AU  - Prince,Jeff
TI  - Predictive analytics for business strategy: reasoning from data to actionable knowledge 
T2  - McGraw-Hill series economics
SN  - 1260084647
U1  - 658.4012 22
PY  - 2019///]
CY  - New York
PB  - McGraw-Hill Education
KW  - Quantitative research
KW  - BUEsh
KW  - Business planning
KW  - Study and teaching
N1  - Includes index; Includes glossary; Chapter 1: The Roles of Data and Predictive Analytics in BusinessChapter 2: Reasoning with DataChapter 3: Reasoning from Sample to PopulationChapter 4: The Scientific Method: The Gold Standard for Establishing CausalityChapter 5: Linear Regression as a Fundamental Descriptive ToolChapter 6: Correlation vs. Causality in Regression AnalysisChapter 7: Basic Methods for Establishing Causal InferenceChapter 8: Advances Methods for Establishing Causal InferenceChapter 9: Prediction for a Dichotomous VariableChapter 10: Identification and Data Assessment
ER  -