TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications: a European perspective 
SN  - 9781292135762 (pbk.)
U1  - 658.802 22
PY  - 2018///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Communication in marketing
KW  - Europe
KW  - BUEsh
KW  - BUSADM
KW  - February2020
N1  - Previous edition: 2013; Includes bibliographical references and index
N2  - Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline
ER  -