TY  - BOOK
AU  - Allen,Jonathan P.
TI  - Digital entrepreneurship
SN  - 9781138583696
U1  - 658.11 22
PY  - 2019///
CY  - New York, Milton Park, Abingdon, Oxon
PB  - Routledge, Taylor & Francis Group
KW  - Information technology
KW  - Economic aspects
KW  - BUEsh
KW  - Entrepreneurship
KW  - Internet service providers
KW  - New business enterprises
KW  - BUSADM
KW  - February2020
KW  - Reading book
N1  - Includes appendices; Includes bibliographical references and index
N2  - Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com
ER  -