TY - BOOK AU - Christensen,Mary TI - Be a network marketing leader: build a community to build your empire SN - 9780814436820 (pbk.) U1 - 658.872 22 PY - 2016///] CY - New York PB - AMACOM / American Management Association KW - Multilevel marketing KW - BUEsh KW - Direct marketing KW - COMAME KW - February2020 N1 - Includes index; Includes appendix; Acknowledgments -- Introduction: it's all in your hands -- Ready to lead -- The power of network marketing -- The first steps to building your empire -- Grow your network -- Developing a community -- Create an upbeat, can-do culture -- Engage your team members on facebook -- Healthy relationships - healthy business -- Walking the talk -- Your contacts list is king! -- Maximizing the potential of social media -- Use trade shows and events to expand your prospect pool -- Sponsoring wide and deep -- Learn to communicate -- Effective communication is job #1 -- Use print materials that reflect your best -- Connect with audiences by sharing your story -- Leading your team -- Techniques for creating an engaged community -- Get the benefits of coaching without sapping your time -- How to guide your vulnerable rookies -- Chief cheerleader: celebrate everything! -- How to motivate with competition -- Going forward -- Be a great conductor! -- Embracing change--your competitive edge -- Conclusion -- Appendixes -- Index -- About the author ER -