TY  - BOOK
AU  - Juska,Jerome M.
TI  - Integrated marketing communication: advertising and promotion in a digital world 
SN  - 9781138695443 (pbk)
U1  - 659.144 22
PY  - 2018///
CY  - New York, NY, Milton Park, Abingdon, Oxon
PB  - Routledge, Taylor and Francis Group
KW  - Internet advertising
KW  - BUEsh
KW  - Internet marketing
KW  - COMAME
KW  - February2020
KW  - Reading book
N1  - Includes bibliographical references and index; What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan
ER  -