TY  - BOOK
AU  - Volkmer,Ingrid
TI  - The handbook of global media research
T2  - Handbooks in communication and media
SN  - 9781119061120 (pbk.)
U1  - 302.23072 22
PY  - 2015///
CY  - Chichester, West Sussex
PB  - Wiley Blackwell
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - BUEsh
KW  - Mass media and globalization
KW  - BUSBOL
KW  - February2020
KW  - Reading book
N1  - Originally published: 2012; Includes bibliographical references and index
N2  - "Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores the role and responsibility this bestows it with Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints"
ER  -