TY  - BOOK
AU  - Saunders,M.N.K.
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9781292016627
U1  - 650.072 22
PY  - 2016///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Business
KW  - Research
KW  - BUEsh
KW  - Data processing
KW  - GGEN
KW  - BUSADM
KW  - November2019
KW  - Reading book
N1  - Revised edition of Research methods for business students, 2012; Includes glossary; Includes appendix; Includes bibliographical references and index; Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index
N2  - This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management
ER  -