TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781544371740
U1  - 302.23072 22
PY  - 2020///]
CY  - Thousand Oaks, Calif., London
PB  - SAGE Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - BUEsh
KW  - Communication
KW  - COMAME
KW  - November2019
KW  - Reading book
N1  - "Not for sale in the United States & Canada"-- cover page; Includes bibliographical references and index
ER  -