TY  - BOOK
AU  - Parente,Donald
AU  - Strausbaugh-Hutchinson,Kirsten L.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 9781133434801 (paperback)
U1  - 659.113 22
PY  - 2015///
CY  - Boston
PB  - Cengage Learning
KW  - Advertising campaigns
KW  - BUEsh
KW  - Communication in marketing
KW  - COMAME
KW  - April2019
KW  - Text book
N1  - Previous edition : 2006; Includes bibliographical references and index
N2  - This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process
ER  -