TY  - GEN
AU  - Shimp, Terence A.            
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 0324321430
U1  - 658.8 
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South-Western,2007
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003; Includes bibliographical references and indexes
ER  -