TY  - GEN
AU  - Kerin,Roger A.
TI  - Marketing
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0072828803
U1  - 658.8 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin,2006.
KW  - Marketing
KW  - Bus
N1  - Includes bibliographical references (p. 673-700) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
ER  -