TY  - BOOK
AU  - Maynard,Wendy
AU  - Busse,Shawn
TI  - Marketing from the inside out: transformational growth for purpose-driven leaders 
SN  - 9780692949221
U1  - 658.1141 22
PY  - 2018///
CY  - Portland, OR
PB  - Kinesis
KW  - New business enterprises
KW  - BUEsh
KW  - Marketing
KW  - BUSADM
KW  - BUSECO
KW  - GGEN
KW  - March2019
KW  - Reading book
N2  - IN THE SHADOW OF THE GREAT RECESSION, amidst the wreckage of global capitalism, two entrepreneurs asked a simple question: What if there was a better way to grow a business? One that would cost less money, produce lasting results, and—most importantly—provide purpose-driven leaders with a way to do good in the world? Thus began the journey of Shawn Busse and Wendy Maynard, as they set out to build a system of marketing and cultural alignment that would revolutionize the way business owners think about growth. Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation. Throughout this book you’ll hear story after story of businesses that have built their own marketing and cultural foundation “from the inside out”—and the two marketing pros share all the real-world lessons learned along the way. Through the MARKETING FROM THE INSIDE OUT ® process, you’ll learn how to: • Connect the dots between your Mission, Vision, and Values and sustainable growth • Hone your core purpose with a One-Word Missi on™ • Shift your emphasis from “more clients” to “Dream Clients” • Reduce employee turnover and grow your talent pool • Differentiate your company, even in a crowded marketplace • Build an effective and actionable marketing plan
ER  -