TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9781292269245 (pbk.)
U1  - 658.8342 22
PY  - 2019///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Consumer behavior
KW  - BUEsh
KW  - Motivation research (Marketing)
KW  - BUSADM
KW  - March2019
KW  - Text book
N1  - Previous edition: Boston: Pearson, 2015; Includes bibliographical references and index
ER  -