TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
AU  - Kenyon,Alexandra J.
TI  - International marketing strategy: analysis, development and implementation 
SN  - 9781473758742 (pbk.)
U1  - 658.848 22
PY  - 2019///]
CY  - Hampshire, United Kingdom
PB  - Cengage Learning, EMEA
KW  - Export marketing
KW  - Management
KW  - BUEsh
KW  - Case studies
KW  - BUSADM
KW  - March2019
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -