TY - BOOK AU - Markowitz,H. AU - Blay,Kenneth A. TI - Risk-return analysis: the theory and practice of rational investing SN - 9780071817936 U1 - 332.6 22 PY - 2014/// CY - New York PB - McGraw-Hill Education KW - Investment analysis KW - BUEsh KW - Risk assessment KW - Portfolio management KW - Investment analysis KW - Mathematical models KW - BUSECO KW - February2019 KW - BUSADM N1 - Includes bibliographical references and index N2 - Demonstrates why MPT never became ineffective during the crisis, and how you can continue to reap the rewards of managed diversification into the future. This book arms you with concrete steps to accurately select and apply the right risk measures in a given circumstance ER -