TY - BOOK AU - Crawford,Merle AU - Di Benedetto,Anthony TI - New products management / SN - 9781259254345 U1 - 658.575 22 PY - 2015/// CY - New York PB - McGraw-Hill Education KW - BUEsh KW - New products KW - Management N1 - Includes bibliographical references and index. ER -