TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research
SN  - 9781119238720 (pbk. : alk. paper)
U1  - 658.83 22
PY  - 2016///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing research
KW  - BUEsh
KW  - BUSADM
KW  - November2018
KW  - Reading book
N1  - Includes bibliographical references and index
N2  - Marketing Research prepares marketing students to make data driven business decisions
ER  -