TY  - BOOK
AU  - Thaler,Richard H.
TI  - Misbehaving: the making of behavioral economics 
SN  - 9780393080940 (hardcover : alk. paper)
U1  - 330.019 22
PY  - 2015///
CY  - New York
PB  - W.W. Norton & Company
KW  - Economics
KW  - Psychological aspects
KW  - BUEsh
KW  - BUSECO
KW  - November2018
KW  - Reading book
N1  - Includes bibliographical references (pages 373-391) and index; I. Beginnings : 1970-78. Supposedly irrelevant factors ; The endowment effect ; The list ; Value theory ; California dreamin' ; The gauntlet --
II. Mental accounting : 1979-85. Bargains and rip-offs ; Sunk costs ; Buckets and budgets ; At the poker table --
III. Self-Control : 1975-88. Willpower No problem ; The Planner and the doer --
Interlude. Misbehaving in the real world --
IV. Working With Danny : 1984-85. What seems fair? ; Fairness games ; Mugs --
V. Engaging with the economics profession: 1986-94. The debate begins ; Anomalies ; Forming a team ; Narrow framing on the Upper East Side --
VI. Finance : 1983-2003. The beauty contest ; Does the stock market overreact?; The reaction to overreaction ; The price Is not right ; The battle of closed-end funds ; Fruit flies, icebergs, and negative stock prices --
VII. Welcome to Chicago : 1995-present . Law schooling ; The offices ; Football ; Game shows --
VIII. Helping out : 2004-present. Save more tomorrow ; Going public ; Nudging in the U.K. ; Conclusion: What is next?
N2  - "Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has

ER  -