TY  - BOOK
AU  - Rust,Roland T.
AU  - Lemon,Katherine N.
AU  - Narayandas,Das
TI  - Customer Equity Management
SN  - 0131419293
U1  - 658.812 22
PY  - 2005///
CY  - Upper Saddle River
PB  - Pearson/Prentice Hall
KW  - Customer equity
KW  - Management
KW  - BUEsh
KW  - ENGGEN
KW  - August2015
N1  - Index : p. 541-552; Includes bibliographical references
ER  -