TY  - BOOK
AU  - Miller,Donald
TI  - Building a storybrand: clarify your message so customers will listen 
SN  - 9780718033323
U1  - 658.827 22
PY  - 2017///
CY  - [New York]
PB  - HarperCollins Leadership / HarperCollins
KW  - Branding (Marketing)
KW  - BUEsh
KW  - Advertising
KW  - Brand name products
KW  - Product management
KW  - Marketing
KW  - Selling
KW  - Customer relations
KW  - COMAME
KW  - October2018
KW  - BestSellers
KW  - Reading book
N1  - Includes bibliographical references (pages 225-228); The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --
That helps them avoid failure -- And ends in a success --
People want your brand to participate in their transformation --
Building a better website -- Using StoryBrand to transform company culture
N2  - Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
ER  -