TY - BOOK AU - David,Fred R. AU - David,Forest R. TI - Strategic management: concepts and cases : a competitive advantage approach SN - 9781292016894 U1 - 658.4012 22 PY - 2015/// CY - Harlow PB - Pearson Education Limited KW - Strategic planning KW - BUEsh KW - Business planning KW - BUSADM KW - October2018 N1 - Previous edition : 2013; Includes bibliographical references and index ER -