TY  - BOOK
AU  - Kanter,Beth
AU  - Fine,Allison H.
AU  - Zuckerberg,Randi
TI  - The networked nonprofit: connecting with social media to drive change 
SN  - 9780470547977
U1  - 658.048 22
PY  - 2010///]
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Nonprofit organizations
KW  - BUEsh
KW  - Online social networks
KW  - GGEN
KW  - May2018
KW  - Reading book
N1  - Includes bibliographical references and index; Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks
N2  - "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470547977.jpg
ER  -