TY  - BOOK
AU  - Morden,Tony
TI  - Business strategy and planning: text and cases 
SN  - 0077077180
U1  - 658.4012 22
PY  - 1993///
CY  - Berkshire
PB  - McGraw-Hill Book Company
KW  - Strategic planning
KW  - BUEsh
KW  - GGEN
KW  - BUSADM
KW  - May2018
N1  - Includes bibliographical references and index
ER  -