TY  - BOOK
AU  - Castleberry,Stephen Bryon
AU  - Tanner,John F.
TI  - Selling: building partnerships 
SN  - 9780071315500 (paperback)
U1  - 658.85 22
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - Selling
KW  - BUEsh
KW  - Relationship marketing
KW  - BUSADM
KW  - February2018
KW  - March2018
N1  - Previous edition: 2011; Includes bibliographical references and index
ER  -