TY  - BOOK
AU  - Strauss,Judy
AU  - Frost,Raymond
TI  - E-marketing
SN  - 9780132953443
U1  - 658.872 22
PY  - 2014///
CY  - Abingdon, New York
PB  - Routledge / Taylor & Francis Group
KW  - Internet marketing
KW  - BUEsh
KW  - BUSADM
KW  - March2018
KW  - Text book
N1  - Includes bibliographical references and index; Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management
ER  -