TY - BOOK AU - Carter,H.C. TI - Effective advertising: the Daily telegraph guide for the small business SN - 1850910073 U1 - 659.1 22 PY - 1986/// CY - London PB - Kogan Page KW - Advertising KW - BUEsh KW - GGEN KW - BUSADM KW - March2018 N1 - Includes bibliographical references and index ER -