TY  - BOOK
AU  - Rothschild,Michael L.
TI  - Marketing communications: from fundamentals to strategies 
SN  - 0669072109
U1  - 659 22
PY  - 1987///
CY  - Lexington
PB  - D. C. Heath
KW  - Communication in marketing
KW  - BUEsh
KW  - GGEN
KW  - BUSADM
KW  - March2018
N1  - Includes bibliographical references and index
ER  -