TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
TI  - Marketing research: an applied approach 
T2  - Prentice Hall international editions
SN  - 0139229647
U1  - 658.83 22
PY  - 2000///
CY  - Harlow
PB  - Pearson Education / Prentice Hall
KW  - Marketing research
KW  - BUEsh
KW  - BUSADM
KW  - March2018
N1  - Original 3rd ed. entitled: Marketing research : an applied orientation; Includes bibliographical references and index
ER  -